Category: SELLING

Winter + The Importance of Safety During Home Showings

Sure, there has been a lot of snow this winter. If you own a property that is for sale / being shown this winter, or if you are the listing Agent of a vacant property, please, please, please… make sure your driveway is plowed/shoveled, your walkway is clear and ice-free. At one property, a foreclosure, the snow was over 2.5 feet deep in the driveway, preventing any cars from pulling in the driveway, nor was there a cleared path/walkway to the door. Not only did one of us fall, but there were three kids as well and the snow was that high.

Disclose if a driveway has not been cleared.  If the snow has not been removed or if icy conditions exists, many would not feel comfortable viewing. We usually have a portable shovel, even though clearing is not the showing Agent’s/buyers responsibility – it is up to the sellers/owners to take care.


Illustration: Chris Gash   (source)

Additionally, this snow and rain combination has caused  ice, so please make sure to salt, with animal paw friendly salt, all walkways and stairs (if you have them) leading up to your home. 

It doesn’t stop outside. Place a large rug (or if you don’t have one, a couple large towels) in the foyer as the water tracks all in…especially on the more slippery surfaces like tile and hardwood. First impressions when viewing the property are important. Don’t make the buyers’ first impression of your home one where they are more worried they are going to fall. It happens and you can be held liable.

If you are too busy and can’t find the time to make your home safe for showings, it may be best to hold of on showings until you can remove the snow and de-ice. I would much rather wait than fall or slip, and I am sure I am not alone.


Working with the Right Agent

If an Agent’s motto is: “I don’t advertise,” then that Agent is not for you. I kind of laugh when I hear some Agents say that. Why would you not advertise your listings and do so minimal? This was a topic of conversation today. By working with an Agent who does not even have a website, advertising presence or any marketing materials or so forth,  you can’t expect your home to compete with others. As one person mentioned it today, not working with an Agent who markets your home, is like saying “I don’t care if it sells”…and we all know the longer a property sits on the market, chances are the lower the sales price will be.

We, The Glockler Group, pride ourselves on our marketing. The list of outlets is extensive and the surface can’t be scratched on this post alone. We strategically market, advertise and promote our listings – hence, why I received my master’s degree in marketing from Northwestern University’s acclaimed program. Real Estate is an industry where those who are nice and proactive benefit. It is not for the non-marketer types.

To have your property seen everywhere buyers are looking, contact us today. You will benefit from our network and marketing reach, and Coldwell Banker’s top award winning marketing tools.

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Five Reasons to Sell Before Spring

Many sellers feel that the spring is the best time to place their home on the market as buyer demand increases at that time of year. However, the fall and winter have their own advantages. Here are five reasons to sell now…



Only Serious Buyers Are Out

At this time of year, only those purchasers who are serious about buying a home will be in the marketplace. You and your family will not be bothered and inconvenienced by mere ‘lookers’. The lookers are at the mall or online doing their holiday shopping.

And, Orland Park, Homer Glen, Lockport, Lemont New Lenox and the other areas we cover, this time of year is cold. If buyers are out in this weather, chances are they are ready to make a move.

There Is Far Less Competition

Housing supply always shrinks dramatically at this time of year. The choices for buyers will be limited. Don’t wait until the spring when all the other potential sellers in your market will put their homes up for sale.

The Process Will Be Quicker

One of the biggest challenges of the 2013 housing market has been the length of time it takes from contract to closing. Banks have been inundated with both purchase and refinancing loan requests. Both of these will slow in the winter cutting timelines and the frustration these delays cause both buyers and sellers.

There Will Never Be a Better Time to Move-Up

If you are moving up to a larger, more expensive home, consider doing it now. Prices are projected to appreciate by over 25% from now to 2018. If you are moving to a higher priced home, it will wind-up costing you more in raw dollars (both in down payment and mortgage payment) if you wait. You can also lock-in your 30 year housing expense with historically low interest rates right now. There is no guarantee rates will remain at these levels in years to come.

It’s Time to Move On with Your Life

Look at the reason you decided to sell in the first place and decide whether it is worth waiting. Is money more important than being with family? Is money more important than your health? Is money more important than having the freedom to go on with your life the way you think you should?

You already know the answers to the questions we just asked. You have the power to take back control of the situation by pricing your home to guarantee it sells. The time has come for you and your family to move on and start living the life you desire. That is what is truly important.


(source: KCM)

How to “Win” a Showing

Sellers out there, this is for you. Yes, you can “win” a showing, and therefore increase the possibility of more prospective buyers, by doing (or not doing) the following:


1- Make the property accessible: buyers can get frustrated when they have a day or two that they can look at properties, yet, say the property they really want to see isn’t allowing showings on Tuesdays or Wednesdays, between the hours of 11AM to 3PM, or on rainy days. You get the idea. How can you get a buyer interested in your home, when the showings don’t happen? If you have a good reason as to why you can’t let an Agent/buyer in for the time they requested, by all means, accommodate the second time…if they are still looking. Otherwise, you will just lose showings, and in turn, lose a possibility of an offer.

2- Present your property in a good light:  clean the home, put away the clutter, laundry and dishes, and definitely do not smoke in a home you are trying to sell. Buyers are turned off from messy or smelly homes the minute they walk in. No one likes a smelly or dirty property. Would you?

3- Neutralize your home: how you sell your home is not how you live in your home. Do you want to appeal to the largest pool of buyers? Then, tone down any bright paint colors or design choices, remove all clutter, personal items and valuables and remove the dated wallpaper as well as any excess furniture.

4- Leave or at least step-outside for showings if you can: having the seller home, or even worse, follow the buyer and Agent around (it happens) is not only uncomfortable, but how can the buyer get an idea of the home, imagine their furniture placement, etc. when he or she feels like they are being watched? Furthermore, the seller should never talk about this and that feature of their home and try to “sell” the property, or talk when the buyer is trying to look at the property. We hear this a lot from buyers. If you can’t leave the premises, please step outside. The buyers appreciate it. In addition, if you have to be home for a showing, do not take it personally if a buyer knows right away if the property or location is not for them.


Five Tips to Land Your Dream Home in 2013

Are you looking to invest in real estate, but want some guidance on how to make it happen?

Insider's guide for homeowners

1 – Here is a free guide with Five Tips to Land Your Dream Home in 2013, from the National Association of Realtors.

2 – Whether you are looking for real estate guidance, to help you in your home purchase – or sale – contact The Judy Glockler Group. We are local professionals in the Chicago area with national connections. In other words, we can help you, or someone you know anywhere in the United States. It is one of the many great things about working with a well-known national brokerage like Coldwell Banker – our connections benefit you!


Should You Sell Now to Take Advantage of Low Prices? Yes!

We’ve heard some people say: “I’ve heard the market is going up.” Well, it depends. But, overall in the area, the short answer is not exactly. If you are looking to move to move on with your life, or if you are looking to move to purchase something else, as Dennis from Chicago Magazine also says: don’t wait.


Five Mistakes Sellers Should Avoid in Today’s Market

( originally posted here on September 14, 2012 | by: )

Five Mistakes Sellers Should Avoid in Today’s Market

We saw this post and wanted to share it with you, as we ourselves often tell sellers the same. You’re home is on the market, because either you have to sell, or you want to move. If you are currently selling your home, or thinking of doing so, this is a must-read:

    After years of dead open houses, price reduction after price reduction and failed attempts to sell homes, many real estate markets are picking up. This could be welcome news to someone who has been forced to have kids share a bedroom, suffer through a long commute or any number of reasons why folks would want to sell their home. Even though sales activity is up, sellers still must be ready to do what it takes to get their home sold. It’s still not the good old days. Buyers continue to be cautious and don’t want to make a bad decision. It’s more important than ever to do what it takes to work with potential buyers and prepare as best you can to get your home sold.

Here are five mistakes that serious sellers must avoid when going on the market today.

Not taking your first buyer seriously

Ninety percent of the time, your first buyer is your best buyer. Real estate agents everywhere will tell you that they have seen this happen time and again. Generally speaking, the potential buyer who makes the first offer is highly motivated and ready to do business. The first offer might be lower than you’d like, but that’s what negotiations are for.

You can hold off in hopes of better offers, but many times properties sit on the market too long growing “stale” because the seller didn’t work with the first buyer. Three months later, the seller ends up taking 5 percent less than the first offer they received. By this time, that first buyer has already bought and moved on. The seller is kicking themselves for not making it work.


How to Improve the Odds of an Offer on Your Home

  1. Price it right. Set a price at the lower end of your property’s realistic price range. (when you list too high, you sell the competition, as those look like great buys!)
  2. Prepare for visitors. Get your house market ready at least two weeks before you begin showing it.  (buyers are not drawn to messy, dirty or clutter-filled properties.)
  3. Be flexible about showings. It’s often disruptive to have a house ready to show at the spur of the moment. But the more amenable you can be about letting people see your home, the sooner you’ll find a buyer. (your house is on the market because you have to sell it or want to sell it, you should welcome showings.)
  4. Anticipate the offers. Decide in advance what price and terms you’ll find acceptable. (nowadays, buyers are eager to purchase…not hearing a response from the sellers, while they decide if they will take the offer, can turn off buyers and turn them on to another property instead.)
  5. Don’t refuse to drop the price. If your home has been on the market for more than 30 days without an offer, you should be prepared to at least consider lowering your asking price. (not getting showings or second showings, and therefore no offers is a big indication that the list price does not adequately reflect the market value.)