Category: Giving Back / Non-Profits

Coldwell Banker Homes for Dogs Project with AdoptaPet.com

Helping find dogs – and people – great homes!

Coldwell Banker Homes for Dogs Adopt A Pet

Did you know?:

– In 2015, Coldwell Banker helped 20,000 pet adoptions happen in only eight months in partnership with Adopt-a-Pet.com
– 88,000 Coldwell Banker Real Estate sales associates and 15,000 shelters & rescue groups worked together
– More than 675 local adoption events occurred during the Homes for Dogs National Pet Adoption Weekend in August 2015 (Stay tuned: the adoption event will be replicated in Fall 2016!)

Learn more about our pet project here: http://bit.ly/1PQHO3i

Coldwell Banker Presents Homes for Dogs National Pet Adoption Weekend with Adopt-a-Pet.com

Coldwell Banker Presents Homes for Dogs National Pet Adoption Weekend with Adopt-a-Pet.com

Coldwell Banker is committed to reaching the goal of helping find 20,000 dogs forever homes through our partnership with Adopt-a-Pet.com. So we’re sponsoring the first ever Homes for Dogs National Pet Adoption Weekend, August 1-2, 2015! You can find your local event by searching http://www.adoptapet.com/homesfordogs

Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook

Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook

by Gavin O’Malley, Yesterday, 1:52 PM  ( originally posted: http://www.mediapost.com/publications/social-media-marketing-daily/ )

While “Birdman” won all the little gold men, on Sunday night, it wasn’t the Oscars’ only star.

On social media, Coldwell Banker stole the show on Facebook, and was among the Top 5 most mentioned brands on Twitter, according to social analytics firm Engagement Labs.

Playing to peoples’ soft spot, the real estate company inspired a collective “awwww” with its “Home’s Best Friend” campaign. Social media users couldn’t contain their enthusiasm for the TV spot, which featured dogs that have found homes with the help of Adopt-a-Pet.com.

Another brand that won the night with a positive, caring message was Anheuser-Busch’s Stella Artois. After promising to provide potable water to women in developing countries, the beer maker shot to second place on Facebook as well as Twitter.

Stella’s success is not surprising considering that marketers like to refer to the Academy Awards as “the Super Bowl for women.”

Like the Super Bowl, it has become customary for brands to compete for a share of social media voice during popular live events, which focus the attention of millions of consumers.

“Brands have the opportunity to capitalize on this second-screen experience by leveraging what’s trending in the live broadcast through their own social channels,” said Bryan Segal, CEO of Engagement Labs.

Among big winner, on Sunday night, Netflix showed other brands how to make the most of big live events, said Segal. “Throughout the awards ceremony, Netflix engaged with their followers about the movies that won or were nominated that are available on their platform.”

Netflix was the most talked about brand on Twitter, during the Oscars — thought it failed to make the Top 10 talked about brands on Facebook — according to Engagement Labs.

Across social media channels, other brands that did well on Oscar night included AARP, General Motors, McDonalds, Sprint, AT&T, Discover.

 

Helping Dogs Find Homes!

Helping Dogs + People Find Homes!

We love dogs…their unconditional love, sweet and cute faces and personalities and happy demeanors are so special…not to mention, they are so caring and such a joy to be around. My dog is family. They are so precious and each dog and pet deserves a warm, loving home. We support local and national animal-related causes, including donating items and money to shelters, organizations and pets in need, and also volunteering and spending time with dogs in shelters.

Coldwell Banker adopt a pet

Please, please adopt a pet…don’t shop. There are so many great dogs of all breeds in need of loving permanent homes. Dogs from pet stores are puppy mill dogs, whose mother and father are kept in awful, cruel conditions. You can learn more by visiting The Puppy Mill Project.

We were elated when Coldwell Banker partnered with Adopt-a-Pet.com on a great cause. Please read the post below from Coldwell Banker…

A Commitment to find homes for 20,000 adoptable dogs this year.

Nothing compares to the warmth and comfort of being at home. But for many dogs across America, this feeling is foreign…and that is really sad.

According to The Humane Society, between six and eight million dogs and cats enter shelters each year. Plus, almost three million healthy shelter pets are not adopted annually, and only about 30 percent of pets in homes come from shelters or rescues.

These sobering facts are what served as the inspiration for the newest project from Coldwell Banker Real Estate. After more than 100 years of helping people find homes, the real estate company has extended its mission to man’s best friend with its “Homes for Dogs Project.” By partnering with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, Coldwell Banker will help 20,000 adoptable dogs find loving homes this year.

Coldwell Banker adopt a pet homes for dogs

To increase awareness of the effort, Coldwell Banker has focused its latest advertising campaign, which will make its television debut during The Academy Awards on February 22nd, on the feeling of arriving home and being greeted by your dog. The commercial is called “Home’s Best Friend” and it features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com.

Before he was put up for adoption, Max was picked up as a stray and delivered to a “high kill” shelter in San Bernadino, CA. The shelter only keeps dogs for five days before it puts them down, and after Max had been at the shelter for four days, a worker reached out to The Dexter Foundation, a local non-profit dog rescue and adoption agency, which quickly rescued Max and found temporary foster care for him.

“I found him on Adopt-a-Pet.com as I was looking for a dog to rescue of that sort of breed and age,” said Kelly Saffrey, Max’s current parent. “As soon as I saw his picture, I just knew he was the pet for me.”

Adopt-a-Pet.com currently has more than 15,000 shelters and rescues in its network, and it is thrilled to be partnering with Coldwell Banker.

“We share Coldwell Banker’s view that nothing turns a house into a home more quickly than the addition of a loving pet,” said Abbie Moore, executive director of Adopt-a-Pet.com. “And we are so inspired by the desire of Coldwell Banker to launch this amazing program.”

For more information on the “Homes for Dogs Project,” head to coldwellbanker.com/dogs.

Giving Tuesday

Today is Giving Tuesday – a global day dedicated to giving back…and to celebrate generosity. Check out this video:

Let’s all come together and give something today…and every day we can. Here are some of the many organizations we support: Ronald McDonald House Charities (one of Coldwell Banker’s charitable organizations, too), One Tail at a Time, PAWS Chicago, TLC Animal Shelter, Will County Humane Society, P.A.W.S. Tinley Park, The Humane Society of the United States, ASPCA, Best Friends Animal Society (we love animals and supporting animal welfare organizations) and various families in need. Click on the links above to see how you can help make a difference!

#GivingTuesday.