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Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook

Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook

by Gavin O’Malley, Yesterday, 1:52 PM  ( originally posted: http://www.mediapost.com/publications/social-media-marketing-daily/ )

While “Birdman” won all the little gold men, on Sunday night, it wasn’t the Oscars’ only star.

On social media, Coldwell Banker stole the show on Facebook, and was among the Top 5 most mentioned brands on Twitter, according to social analytics firm Engagement Labs.

Playing to peoples’ soft spot, the real estate company inspired a collective “awwww” with its “Home’s Best Friend” campaign. Social media users couldn’t contain their enthusiasm for the TV spot, which featured dogs that have found homes with the help of Adopt-a-Pet.com.

Another brand that won the night with a positive, caring message was Anheuser-Busch’s Stella Artois. After promising to provide potable water to women in developing countries, the beer maker shot to second place on Facebook as well as Twitter.

Stella’s success is not surprising considering that marketers like to refer to the Academy Awards as “the Super Bowl for women.”

Like the Super Bowl, it has become customary for brands to compete for a share of social media voice during popular live events, which focus the attention of millions of consumers.

“Brands have the opportunity to capitalize on this second-screen experience by leveraging what’s trending in the live broadcast through their own social channels,” said Bryan Segal, CEO of Engagement Labs.

Among big winner, on Sunday night, Netflix showed other brands how to make the most of big live events, said Segal. “Throughout the awards ceremony, Netflix engaged with their followers about the movies that won or were nominated that are available on their platform.”

Netflix was the most talked about brand on Twitter, during the Oscars — thought it failed to make the Top 10 talked about brands on Facebook — according to Engagement Labs.

Across social media channels, other brands that did well on Oscar night included AARP, General Motors, McDonalds, Sprint, AT&T, Discover.

 

Helping Dogs Find Homes!

Helping Dogs + People Find Homes!

We love dogs…their unconditional love, sweet and cute faces and personalities and happy demeanors are so special…not to mention, they are so caring and such a joy to be around. My dog is family. They are so precious and each dog and pet deserves a warm, loving home. We support local and national animal-related causes, including donating items and money to shelters, organizations and pets in need, and also volunteering and spending time with dogs in shelters.

Coldwell Banker adopt a pet

Please, please adopt a pet…don’t shop. There are so many great dogs of all breeds in need of loving permanent homes. Dogs from pet stores are puppy mill dogs, whose mother and father are kept in awful, cruel conditions. You can learn more by visiting The Puppy Mill Project.

We were elated when Coldwell Banker partnered with Adopt-a-Pet.com on a great cause. Please read the post below from Coldwell Banker…

A Commitment to find homes for 20,000 adoptable dogs this year.

Nothing compares to the warmth and comfort of being at home. But for many dogs across America, this feeling is foreign…and that is really sad.

According to The Humane Society, between six and eight million dogs and cats enter shelters each year. Plus, almost three million healthy shelter pets are not adopted annually, and only about 30 percent of pets in homes come from shelters or rescues.

These sobering facts are what served as the inspiration for the newest project from Coldwell Banker Real Estate. After more than 100 years of helping people find homes, the real estate company has extended its mission to man’s best friend with its “Homes for Dogs Project.” By partnering with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, Coldwell Banker will help 20,000 adoptable dogs find loving homes this year.

Coldwell Banker adopt a pet homes for dogs

To increase awareness of the effort, Coldwell Banker has focused its latest advertising campaign, which will make its television debut during The Academy Awards on February 22nd, on the feeling of arriving home and being greeted by your dog. The commercial is called “Home’s Best Friend” and it features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com.

Before he was put up for adoption, Max was picked up as a stray and delivered to a “high kill” shelter in San Bernadino, CA. The shelter only keeps dogs for five days before it puts them down, and after Max had been at the shelter for four days, a worker reached out to The Dexter Foundation, a local non-profit dog rescue and adoption agency, which quickly rescued Max and found temporary foster care for him.

“I found him on Adopt-a-Pet.com as I was looking for a dog to rescue of that sort of breed and age,” said Kelly Saffrey, Max’s current parent. “As soon as I saw his picture, I just knew he was the pet for me.”

Adopt-a-Pet.com currently has more than 15,000 shelters and rescues in its network, and it is thrilled to be partnering with Coldwell Banker.

“We share Coldwell Banker’s view that nothing turns a house into a home more quickly than the addition of a loving pet,” said Abbie Moore, executive director of Adopt-a-Pet.com. “And we are so inspired by the desire of Coldwell Banker to launch this amazing program.”

For more information on the “Homes for Dogs Project,” head to coldwellbanker.com/dogs.

Winter Preparedness – Car + Driving Safety

Winter Preparedness – Car Safety

You may recall seeing those cars and passengers stranded on Lake Shore Drive, Chicago years ago. While you can’t change the weather and conditions, you can prepare and plan ahead. Plan long trips carefully, listening to the radio or television, or checking online, for the latest weather forecasts and road conditions. If bad weather is expected, drive only if absolutely necessary. Is your car winter ready?

Cars sit abandoned on Lake Shore Drive

Check or have a mechanic check the following items on your car:

  • Keep your gas tank full – in case evacuation is needed.
  • Do not drive through a flooded area – Six inches of water can cause a vehicle to lose control and possibly stall. A foot of water will float many cars.
  • Be aware of areas where floodwaters have receded – Roads may have weakened and could collapse under the weight of a car.
  • If a power line falls on your car you are at risk of electrical shock, stay inside until a trained person removes the wire.
  • Antifreeze levels - ensure they are sufficient to avoid freezing.
  • Battery and ignition system – should be in top condition and battery terminals should be clean.
  • Brakes – check for wear and fluid levels.
  • Exhaust system – check for leaks and crimped pipes and repair or replace as necessary. Carbon monoxide is deadly and usually gives no warning.
  • Fuel and air filters – replace and keep water out of the system by using additives and maintaining a full tank of gas. A full tank will keep the fuel line from freezing.
  • Heater and defroster – ensure they work properly.
  • Lights and flashing hazard lights – check for serviceability.
  • Oil - check for level and weight. Heavier oils congeal more at low temperatures and do not lubricate as well.
  • Thermostat - ensure it works properly.
  • Windshield wiper equipment – repair any problems and maintain proper washer fluid level.
  • Install good winter tires – Make sure the tires have adequate tread. All-weather radials are usually adequate for most winter conditions. However, some jurisdictions require that to drive on their roads, vehicles must be equipped with chains or snow tires with studs.

If there is an explosion or other factor that makes it difficult to control the vehicle, pull over, stop the car and set the parking brake.

If the emergency could impact the physical stability of the roadway, avoid overpasses, bridges, power lines, signs and other hazards.
(source: http://www.ready.gov/car; image: Reuters)

New Real Estate Listing in Orland Park

New Real Estate Listing in Orland Park – 14043 Marilyn Terrace 

cb-previews-logo-300x300 The Glockler Group: Previews Property Specialist.

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Luxury Orland Park Home For Sale. Listed by Judy Glockler, The Glockler Group, Coldwell Banker Residential, #1 Brokerage in Orland Park + Chicagoland, closed transactions + volume

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10 States That Lead Green Building

10 States That Lead Green Building

Illinois is the greenest state in the country, according to the U.S. Green Building Council’s list of the Top 10 States for LEED, the world’s most recognized green building rating system. This was not new to us…we know of Illinois’ green efforts. For the second year in a row, Illinois has the most square feet of LEED space per state resident. The list also shows significant committment by states to embrace building projects that use less energy and water, save money for the community, and emphasize sustainable building design and construction.

“Every story about a green building is a story about people,” said Rick Fedrizzi, CEO and founding chair of U.S. Green Building Council (USGBC). “USGBC’s annual recognition of the Top 10 States for LEED goes beyond gross square feet or number of projects and factors in LEED’s potential in a given state to be part of the daily life of the state’s residents. This per-capita approach tells a great story about how LEED has become an important benchmark in the transformation of the nation’s built environment. LEED certified buildings and the innovations they have driven contribute substantially to our national economic growth, create jobs and improve the quality of life in the communities where they are found.”

Illinois leads with a whopping 174 building certifications that average out to 3.31 square feet of LEED-certified space per resident. The addition of Georgia and Arizona to the top 10 list represents the growing support for sustainable and green building in the South and Southwest.

The Top 10 LEED Certified States of 2014:

  1. Illinois
  2. Colorado
  3. Maryland
  4. Virginia
  5. Massachusetts
  6. Hawaii
  7. California
  8. Georgia
  9. Minnesota
  10. (tied) Arizona and New York

Source: “USGBC Releases the Top 10 States for LEED Green Building Per Capita in Nation,” U.S. Green Building Council (USGBC) (Feb. 4, 2015)…via Realtor Mag. Click here for the entire post.

Demystifying the Mortgage Process

Demystifying the Mortgage Process: Your complete 6-step guide to getting a home loan

Would you like to get a better grasp on what is involved in getting a home loan?

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Compliments of Guaranteed Rate, this easy-to-understand 28-page ebook answers all the questions you may have been afraid to ask about the mortgage process. Just enter your info and hit the green download button.